Gordon Elliott Racing
Bringing the Cullentra Story to Life
Gordon Elliott Racing is one of the biggest names in Irish and international horse racing. But while the team had significant exposure through racing broadcasters and media, they wanted their own digital presence to better reflect the scale and personality of the operation at Cullentra.
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The Challenge
The existing website and content weren’t showcasing everything happening behind the scenes at the yard.
The team wanted more original, personalised content, a stronger website and greater visibility across digital and social media — giving owners, racing fans and the wider industry a closer look at Gordon Elliott Racing.
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What We Did
Growth Partners created a new bank of original content from Cullentra, including professional video, drone footage and photography.
We worked alongside a new website developer to ensure the content and website came together as one strong digital presence.
But this wasn’t a one-off project.
We continue to work with Gordon Elliott Racing every month, producing fresh video, photography and social content that captures the horses, people and stories behind the racing.
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The Result
Gordon Elliott Racing now has a much stronger and more consistent digital presence, supported by a growing library of original content created specifically for the brand.
Instead of relying solely on third-party race coverage, the team can tell its own story, engage its audience and showcase life at Cullentra throughout the racing calendar.
Better content. Greater visibility. A stronger brand.
Video Production · Drone · Photography · Website Content · Social Media · Ongoing Content